Lucinda is a brand designer focused on shaping clear, compelling brand narratives through form, vision, and words. She sees visual storytelling as a strategic act for brands - one that can shift perception, build connection, and create lasting momentum in
moments of transition.

Her approach is grounded in a deep curiosity about
how people experience design, paired with a process that balances intuition and rigour. She works holistically across the spatial, digital, and tangible dimensions of branding, designing systems that
are both expressive and resilient.

Over the past four-plus years at Lovework Studio, she has worked as a multidisciplinary brand designer building digital-first identity systems for organisations at every stage of growth - from early startups to established brands. Her work spans sectors including B2B and B2C, tech and software, AI, data
and security, fintech, health and wellness,
renewables, and venture capital.








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